Jacob Hopewell directing McDonald's McPlant commercial highlighting plant-based burger with appetizing food cinematography
Jacob Hopewell's direction for McDonald's McPlant campaign showcases his ability to create compelling food-focused content while communicating important brand innovations. The challenge was to introduce McDonald's plant-based burger offering in a way that appealed to both vegetarians and traditional McDonald's customers.Jacob employed vibrant, appetizing food cinematography techniques to ensure the McPlant burger looked every bit as desirable as traditional meat offerings. His direction balances close-up product shots with broader lifestyle contexts, effectively communicating both the product's appeal and its place in contemporary dining choices.The commercial successfully positions the McPlant as a mainstream option rather than a niche alternative, demonstrating Jacob's skill in helping established brands expand their market reach through thoughtful visual storytelling.
CLIENT: McDonald’s @mcdonaldsuk
DIRECTOR: Scott Grummett @instagrummett | Jacob Hopewell @jacobhopewell
PRODUCTION: Darling Films
PRODUCER: Kelly Doyle @doyley
PM: Carla Terranova @t3rranova
AD: Rob Thorpe
DOP: Tim Green @timgreendp
GAFFER: Dominic Seal
ART DIRECTOR: Vin Takher
DIT: Ewan Macfarlan
EDIT: Marshall Street Editors
POST: Black Kite @blackkitestudios
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AGENCY: Leo Burnett @leoburnettldn
CD: James Millers
SC: Gareth Butters
C: Cicely Anderson & Lisi Davis
PRODUCER: Lou Pegg
