REXONA | Movement is Everything

Jacob Hopewell's direction for Rexona took viewers on a journey across South America, capturing the product's effectiveness in diverse and challenging environments. This ambitious project required filming in multiple countries to showcase how Rexona performs across different climates and activities.

Jacob's approach combined documentary-style authenticity with commercial polish, capturing genuine moments of movement and exertion against spectacular South American backdrops. His camera work emphasizes both the physical challenges faced by the protagonists and the breathtaking landscapes they move through.

The resulting commercial successfully communicates Rexona's global appeal and performance benefits while creating an aspirational visual narrative that resonates with active consumers worldwide.